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SearchCap: Google local news, voice search usage & Facebook content

SearchCap: Google local news, voice search usage & Facebook content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Bulletin: Hyperlocal news, Nextdoor competitor or both?...

Top B2B lead nurturing strategies for 2018

Top B2B lead nurturing strategies for 2018

Get the most important digital marketing news each day. Top B2B lead nurturing strategies for 2018 Does your B2B lead generation program need a reboot? Contributor Natasha...

Insights from our 2017 holiday retail survey

Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their...

Twitter exchange between MoonPie and Wendy’s grabs kudos

Twitter exchange between MoonPie and Wendy’s grabs kudos

Wendy’s—and consumers—were over the moon (pie) after a recent conversation between two brands’ social media teams. On Wednesday, MoonPie kicked off the interaction with this...

Pummeling users with Google remarketing ads they don't want to see? Now they can mute those, too

Pummeling users with Google remarketing ads they don't want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are...

Facebook updates branded content policy to clarify what qualifies as content

Facebook updates branded content policy to clarify what qualifies as content

Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and...

Instagram GIFs open new doors for PR, marketing

Instagram GIFs open new doors for PR, marketing

The internet’s favorite tool is coming to Instagram. The platform announced that it would introduce an integration with GIPHY, one of the main outlets providing GIFs. How...

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Imagine you're planning one of those epic cross-country road trips with your family. The group has picked out the various stops and activities along the way. And you've been...

Burger King made a surprisingly good ad about net neutrality

Burger King made a surprisingly good ad about net neutrality

Burger King — a fast-food chain that sells cheap beef — apparently understands net neutrality more than the average member of Congress. The company released an ad today...

Use of Voice Search in Public On the Rise, According to 2018 Study - Search Engine Journal

Use of Voice Search in Public On the Rise, According to 2018 Study - Search Engine Journal

A recent study from Stone Temple shows that people are becoming increasingly more comfortable with conducting voice searches in public. Moreover, the use of voice search...

Must Have Multifunctional Office Supplies To Make your Life Easier | Shoplet

Must Have Multifunctional Office Supplies To Make your Life Easier | Shoplet

Are you wondering how you can streamline all of the items on your desk? Every office has the essentials like pens, pencils, hi lighters, date books, notebooks, planners and...

Apple says HomePod is finally coming on February 9, but can it compete?

Apple says HomePod is finally coming on February 9, but can it compete?

Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and...