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How design thinking can solve systemic business problems | Advertising | Campaign Asia

How design thinking can solve systemic business problems | Advertising | Campaign Asia

Design thinking is a complex field with many moving parts and business or stakeholder considerations. Contrary to popular belief, it doesn’t just entail elements such as UX and...

Is Marketing Strategy Different from a Marketing Plan?

Is Marketing Strategy Different from a Marketing Plan?

Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...

Content Marketing: Strategies of businesses that improved (and replaced) digital content marketing

Content Marketing: Strategies of businesses that improved (and replaced) digital content marketing

There is only one way I can get you to scroll down and read this article. You must perceive the value of this article is greater than the cost to you (in this case, your time...

Public Relations vs Advertising: Which strategy is better for your business?

Public Relations vs Advertising: Which strategy is better for your business?

When it comes to marketing your brand, there are many different concepts and philosophies that you can track to increase your odds of success and drive more sales. Public...

Sales Transformation Starts with a System

Sales Transformation Starts with a System

All David's Posts There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller...

3 Best Methods To Market Your Shopify Store

3 Best Methods To Market Your Shopify Store

Law 3 Best Methods To Market Your Shopify Store What makes a Shopify store successful? It needs to be mobile-friendly, easy to navigate, and have an eye-catching layout. You...

What's the difference between a social media group and a social media group that works for you? Two little letters.

What's the difference between a social media group and a social media group that works for you? Two little letters.

It wasn't so much that the people who touched this community were the most valuable customers the organization had, eye-popping though those numbers were: Kelly was measuring...

Kagan: Companies must punch their way onto the metaverse map

Kagan: Companies must punch their way onto the metaverse map

The metaverse is becoming a very noisy place. It’s getting difficult for companies to be seen and heard. So, how can you raise volume of your approach and take advantage of the...

5 Ways to Repurpose Blog Posts to Create Marketing Content | Rocks Digital

5 Ways to Repurpose Blog Posts to Create Marketing Content | Rocks Digital

Content marketing has consistently been one of the highest ROI activities for online businesses. Using content writing services and promotional strategies, a website can drive...

How To Build A Successful Content Marketing Strategy That Drives Business Growth

How To Build A Successful Content Marketing Strategy That Drives Business Growth

Law How To Build A Successful Content Marketing Strategy That Drives Business Growth Creating a content strategy requires time and effort, especially considering that it...

B2B Reads: Primal Branding, Effective Leadership, and Conversational Capacity - Heinz Marketing

B2B Reads: Primal Branding, Effective Leadership, and Conversational Capacity - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

9 Tips to Get More User-Generated Content for Your Brand

9 Tips to Get More User-Generated Content for Your Brand

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns. One reason is that you build a repository of helpful and engaging...