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How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is...

The Most Powerful Growth Strategy For Your Business / PromoJournal - Marketing Matters

The Most Powerful Growth Strategy For Your Business / PromoJournal - Marketing Matters

When anything survives for thousands of years, you can generally be sure people like it. While not universally true (as in the case of taxes!), when there is a benefit involved...

5 Steps for B2B success: Step 2–Implement ecommerce

5 Steps for B2B success: Step 2–Implement ecommerce

After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind your strategy, essentially, launch the site...

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Unsafe Products Mean Higher Prices for All of Us / PromoJournal - The Brand Protector

Higher prices for you, and your clients. That’s what the United Nations says is ahead for all of us, largely due to the fact that there are too many unsafe products finding...

Study Shows How Business Values Are Changing, What It Means For Advertising

Study Shows How Business Values Are Changing, What It Means For Advertising

There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American...

A Deep Dive Into Aquarium Gift Shop Promotional Products

A Deep Dive Into Aquarium Gift Shop Promotional Products

On a beautiful July weekend, I took the kids to visit family in Connecticut. You know, what people used to do regularly pre-2020. It was picture-perfect – we swam, barbecued...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

Simple and Low Cost Ways to Build a Memorable Brand Identity

Simple and Low Cost Ways to Build a Memorable Brand Identity

LinkedIn Building a brand identity is more than simply designing a logo. Making strategic design choices across every facet of your visual brand can mean the difference between...

Stop Under Promising and Start Delivering Better Content Products

Stop Under Promising and Start Delivering Better Content Products

Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re...

Why Structure Can Be the Basis for Creativity

Why Structure Can Be the Basis for Creativity

Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a...

Fix Marketing Problems With a Customer Data Platform (CDP) | Salesforce

Fix Marketing Problems With a Customer Data Platform (CDP) | Salesforce

We’ve relaunched our Salesforce CDP (customer data platform) and announced new ways to help our customers connect to their customers. With a single source of truth for smarter...

Branding vs Marketing vs Advertising

Branding vs Marketing vs Advertising

Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...