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The Content Optimization Matrix | Smart Insights

The Content Optimization Matrix | Smart Insights

The Content Optimization Matrix By Dave Chaffey 24 Feb, 2018 Essential Explore our Content Marketing Toolkit Audit your content and SEO with our mindtool to get more from your...

A look at 2018 workplace trends

A look at 2018 workplace trends

Office spaces, once consisting of cubicles, are changing to include more up dated looks. Over the last ten years, we have seen a major shift in the office interiors...

How a competitive audit can give your brand a leg up

How a competitive audit can give your brand a leg up

A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is...

4 Tips on How Small Business Leaders Can Step Up Their Personal Brand

4 Tips on How Small Business Leaders Can Step Up Their Personal Brand

As a small business leader, your personal brand is often closely tied to your company's brand — that’s why it's incredibly important to build your name as an expert in your...

Foolish Take: Nearly 80% of Americans own smartphones

Foolish Take: Nearly 80% of Americans own smartphones

Before Apple (NASDAQ: AAPL) launched the first iPhone in 2007, the smartphone was considered a niche enterprise device. But the iPhone and devices that followed changed all...

Google Assistant to get multiple new languages, distribution and skills

Google Assistant to get multiple new languages, distribution and skills

Google is further ramping up the distribution, scale and capabilities of its Assistant. It’s adding languages, handsets, carriers and some new cross-device tricks. Against the...

Social Media Marketing Tools Every Marketer Needs -

Social Media Marketing Tools Every Marketer Needs -

Anyone who’s been in marketing for the past couple of years knows that Social is where the $$$ is. With so many people now interacting with content on their handheld devices it...

The DNA of Great Marketing

The DNA of Great Marketing

This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. Over the last decade, the...

How Do You Know If You’re An Office Geek? - opInfo - Blog

How Do You Know If You’re An Office Geek? - opInfo - Blog

If you work in an office then it’s incredibly likely that you work with stationery, whether you only use a pen and notebook on occasion or have a pen pot filled to the brim with...

How Search Engines Use Machine Learning: 9 Things We Know for Sure

How Search Engines Use Machine Learning: 9 Things We Know for Sure

When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how technology is already...

Cataloging the Enquirer Collection - Hamilton Wood Type & Printing Museum

Cataloging the Enquirer Collection - Hamilton Wood Type & Printing Museum

How do you make sense of 100 crates of printing blocks? Enter Collection Management professional Paul Pegnato. In a way, getting the collection from Enquirer Printing in...

How to Create a Personal Brand That's Authentic and Effective

How to Create a Personal Brand That's Authentic and Effective

Although no one will see it on your resume, letterhead, or business card, you have a personal brand. To figure out what that brand is, start by asking co-workers, spouse,...