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What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? - Advertising Week

What is the 90/10 Measurement Trap, and How Can Advertisers Avoid It? - Advertising Week

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the technical limitations of...

Marketing As An 'Original Digital' (OD)

Marketing As An 'Original Digital' (OD)

You’ve heard the term “digital native.” There’s also a term for those of us who have been here since the beginning, but as part of our adult lives; we didn’t “grow up” online....

What the Metaverse Means for B2B Companies

What the Metaverse Means for B2B Companies

When asked how companies are keeping pace with digital transformation, just about any marketer will mention the metaverse. However, it is highly unlikely those marketers will...

Skyscraper Content the Right Way: How to Truly Help Readers

Skyscraper Content the Right Way: How to Truly Help Readers

Introduced almost 10 years ago, this obsession in content marketing circles still negatively affects my reading experience. It also makes finding the good stuff difficult. What...

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Is the term “distributor” outdated in the promotional products space? Arecent articlefrom the president and CEO of the Promotional Products Association, Dale Denham, suggests it...

In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First - Advertising Week

In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First - Advertising Week

By Dominic Tillson, Marketing Director at Inskin, an Azerion company The attention economy has been the talk of the town this year, as more and more of the advertising world...

Brian Dean on creating SEO-friendly content, building links, and managing your business stress-free

Brian Dean on creating SEO-friendly content, building links, and managing your business stress-free

Brian Dean on creating SEO-friendly content, building links, and managing your business stress-free Hi! I'm Lilach The world needs your ideas. It’s my  job to help you share...

Are You Jeopardizing Your Client Relationships? / PromoJournal - Cliff's Notes

Are You Jeopardizing Your Client Relationships? / PromoJournal - Cliff's Notes

Are You Jeopardizing Your Client Relationships? We throw our hands skyward, complain, seek change, and yet do nothing... The late, great comedian George Carlin (like him or not,...

Meta Research Reveals Conversion Optimization Best Practices

Meta Research Reveals Conversion Optimization Best Practices

Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that...

How to estimate your organic traffic potential for SEO

How to estimate your organic traffic potential for SEO

Understanding the available opportunity within a specific market allows you to create a dialled in SEO strategy, taking actions based on data rather than hunches and gut...

Improving the Sales Process: The Ultimate Guide

Improving the Sales Process: The Ultimate Guide

Improving the Sales Process: The Ultimate Guide Sales follow-up Even before the cultural and professional reset COVID-19 brought on, many in business were beginning to adopt a...

Debunking Digital Marketing

Debunking Digital Marketing

Digital has taken the world by storm, upending the world of traditional marketing. Driven by cheaper mobile handsets and the spread of wireless data networks, India's number of...