Latest Articles


The Positive Effects Of SEO On Branding

Last updated: 09/13/2020

Law The Positive Effects Of SEO On Branding It seems that for a lot of people SEO is still just an afterthought. This is quite surprising, considering that ignoring your...

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Why Business Owners Should Target Social Media Sales This 2020

Last updated: 09/13/2020

Running a successful business can be challenging. One, you have to be consistently on the lookout for new buyers. Two, you probably have a limited budget for marketing...

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How to Build an Online Presence as a Local Business

Last updated: 09/13/2020

As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you...

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Google SEO Mythbusting: Is More Content Better?

Last updated: 09/12/2020

Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. Together they bust myths about...

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How to Leverage Paid Social Media With Retargeting

Last updated: 09/12/2020

The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available now via Entrepreneur...

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How to Create a Cohesive Brand Image on Social Media

Last updated: 09/12/2020

Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account...

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Should You Tap Into Personal Savings to Start a Business?

Last updated: 09/12/2020

Building a business takes money. If you’re starting a brick-and-mortar traditional business, it could take tens of thousands of dollars to get things rolling. If you’re dealing...

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Brand Crisis Management: How Do You Respond to a Crisis in Business?

Last updated: 09/12/2020

Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established...

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Why You Can't Afford To Go Without Clear Brand Guidelines [Contributed Blog]

Last updated: 09/11/2020

When it comes to branding, some companies like to wing it. They assume that everyone is on the same page concerning colors, logos, typefaces they use to represent the company...

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8 Silly But Harmful SEO Mistakes Even Professionals Make

Last updated: 09/11/2020

Kicking yourself because of a recent SEO oversight? SEO has become a complex field that simply getting down the basics can be a behemoth task. There are keywords, meta tags,...

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