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Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose

Brands are so much more than a mark, a color or a familiar phrase.  Brands are the combination of all of the sensory messages that they consistently send and the emotions and...

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...

Does Your Content Reflect Your Company Culture?

Does Your Content Reflect Your Company Culture?

Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...

7 Ways Competitive Win/Loss Analyses Can Help Your Company

7 Ways Competitive Win/Loss Analyses Can Help Your Company

Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing clients. With markets becoming more competitive than ever and...

How to Measure Social Media Results

How to Measure Social Media Results

If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...

Six Ways to Build Customer Trust Using Your Website | B2B Marketing Blog

Six Ways to Build Customer Trust Using Your Website | B2B Marketing Blog

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it...

How to Make Stunning Social Media Graphics Even if You’re Not an Artist

How to Make Stunning Social Media Graphics Even if You’re Not an Artist

Not every social media manager is a pro graphic designer. Here are tips and tools to help you fool your followers into thinking you are one. Not every social media manager is a...

Inspiration in a Small Package / PromoJournal - From The Freezer

Inspiration in a Small Package / PromoJournal - From The Freezer

Stories about people have always fascinated me.  Stories about people doing the unexpected make me want to find out more.  One day while driving to my yoga class at 4:15 am -...

Why Your Marketing Agency Desperately Needs to Diversify Its Revenue

Why Your Marketing Agency Desperately Needs to Diversify Its Revenue

How does your marketing agency make its money? In our digital age, it seems that more and more agencies are focusing on specialized niches to address specific pain points,...

How to Write LinkedIn Articles That People Like and Share

How to Write LinkedIn Articles That People Like and Share

What is the Difference between LinkedIn Articles and LinkedIn Posts? While posts and status updates are limited to 1,300 characters on LinkedIn, articles can be as much as...

Entity Analytics: How to Measure Your SEO Entity Performance

Entity Analytics: How to Measure Your SEO Entity Performance

Modern search engines and retrieval systems have shifted from keyword-based search to entity-based search. Therefore, as a result many information needs today involve searching...

Top 10 Digital Branding Strategies For Small Businesses

Top 10 Digital Branding Strategies For Small Businesses

With tens and hundreds of similar products and services breaking into the market daily, its branding is the sole element that puts one in the limelight. How? Why do you pick...