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Closing the Gap | DPS Magazine

Closing the Gap | DPS Magazine

High-volume production print is increasingly complex with both toner and cutsheet production presses well adept at hitting a sweet spot of one to ten million impressions per...

Is Google Losing Steam In The Ad Marketplace?

Is Google Losing Steam In The Ad Marketplace?

In another turbulent move in the marketplace, Netflix announced it selected Microsoft as its advertising partner and sales partner. Satya Nadella, Chairman & CEO of Microsoft,...

Is Your Thought Leadership Content Missing the Point?

Is Your Thought Leadership Content Missing the Point?

I’ve never been comfortable with our industry’s obsession with thought leadership. As an aspiration, it isn’t a bad thing. Thought leadership is about building authority and...

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

Data Analytics and Modeling Have a Higher Calling than Your Marketing Plan - Advertising Week

By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

5 Ways Businesses Can Leverage Social Media | Bulkly

5 Ways Businesses Can Leverage Social Media | Bulkly

Social networking sites have seen incredible growth for nearly two decades, and the pandemic gave way to increased usage. “Like, Share, and Comment” – these are the common...

3 Digital Marketing Methods Every Business Needs

3 Digital Marketing Methods Every Business Needs

As a business owner in the 21 century, it’s important to take advantage of the tools and technology available when engaging with your customer base. Not only will this help you...

How To Use Video For Virtual Event Marketing

How To Use Video For Virtual Event Marketing

There are ten thousand tweets sent every second. A billion Facebook Stories are posted every day. 9 billion content impressions in the LinkedIn feed every week. How are we...

3 Marketing Lessons From Gen-Z's Favorite Brands

3 Marketing Lessons From Gen-Z's Favorite Brands

As the first generation that's fully digitally native, Gen-Zers -- those born between 1996 to 2012 -- take the center stage in online shopping. Gen-Z's spending powerhas reached...

How to Minimize Wasted Time during a Web Design Project

How to Minimize Wasted Time during a Web Design Project

Time is such a precious thing – and yet it’s so easy to waste. To illustrate, a friend of mine who served in the military once remarked that much of their day was spent standing...

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a...