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Creativity in advertising – Going beyond the 30 second ad spot

Creativity in advertising – Going beyond the 30 second ad spot

The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set...

Why a Good Digital PR Strategy Is So Important

Why a Good Digital PR Strategy Is So Important

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online...

7 affordable social media management tools for non-profits - The Crowdfire blog

7 affordable social media management tools for non-profits - The Crowdfire blog

Social media is all about storytelling. And, what’s better than for a non-profit to put out their cause and promote it for all the right reasons? All of this across multiple...

6 Reasons Every Local Business Must Market With Google My Business Listing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter...

How to create team happiness and productivity - Jan Cavelle

How to create team happiness and productivity - Jan Cavelle

To understand the work of productivity expert, Dr. Knight, imagine a dull office block on a Parisien Industrial Estate. Walk up some stairs, and you can admire the portraits...

Rethinking the Effects of Screen Time on Youth – The Markup

Rethinking the Effects of Screen Time on Youth – The Markup

Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

5 Fundamentals of Digital Marketing | Virtudesk

5 Fundamentals of Digital Marketing | Virtudesk

If you are new to digital marketing, it may be overwhelming to grasp everything about this marketing approach. To help you out, we gathered the 5 fundamentals of digital...

How To Create a LinkedIn Employee Advocacy Program

How To Create a LinkedIn Employee Advocacy Program

People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing. The benefits are many for your...

How Numbers Persuade, Inform, and Mislead You

How Numbers Persuade, Inform, and Mislead You

Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily...

Improve SEM Performance With Your Own Unique KPIs

Improve SEM Performance With Your Own Unique KPIs

Paid Search Improve SEM Performance With Your Own Unique KPIs See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and...

What's Earned Media Value? And Why Should You Care About It?

What's Earned Media Value? And Why Should You Care About It?

Want to receive the best of our blog every single month? When you run branded social media marketing campaigns, you have a lot of control over how much value they create and...