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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Is User-Generated Content the New Influencer Marketing?

Is User-Generated Content the New Influencer Marketing?

Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...

How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty - Retail TouchPoints

How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty - Retail TouchPoints

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands....

Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Our Core Values What We Do Now I may be dating myself here; but can you remember the old ice cream bar jingle for “Klondike Bars©”, it went like this; “What would you do for a...

How These Small Businesses Repurpose Content

How These Small Businesses Repurpose Content

Most marketing advice nowadays encourages small business owners to be active on multiple social media sites. From humorous TikToks to informative Twitter threads to...

The Most Underrated Skill in Content Marketing? Fact-Checking

The Most Underrated Skill in Content Marketing? Fact-Checking

This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...

Social listening 101: How to track trends and issues to create a better marketing strategy - The Crowdfire blog

Social listening 101: How to track trends and issues to create a better marketing strategy - The Crowdfire blog

You may have heard lots of digital marketers talking about a little something called social listening of late. Social listening might sound like something you do around the...

What Makes Us Share Posts on Social Media?

What Makes Us Share Posts on Social Media?

The average internet user spends nearly three hours a day using social media. It’s clear that social media is becoming increasingly crucial to sharing important information with...

10 Ways to Establish Yourself as an Industry Thought Leader

10 Ways to Establish Yourself as an Industry Thought Leader

How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target...

How to Get More Traffic from Content Marketing?

How to Get More Traffic from Content Marketing?

Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple...

The State of Digital Accessibility: Three Key Challenges

The State of Digital Accessibility: Three Key Challenges

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of...

The Online Ad Industry Has No Idea How To Talk About Itself

The Online Ad Industry Has No Idea How To Talk About Itself

Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and...

Think Targeted Advertising Is Over? Think Again - Advertising Week

Think Targeted Advertising Is Over? Think Again - Advertising Week

Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for...