Latest Articles


how print media and ink technology work

Last updated: 02/28/2021

My kids love visiting Roland DGA headquarters to see all the different types of printers and the cool things our inkjets can produce. They typically ask me to print on a variety...

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Use Direct Marketing to Increase Sales / PromoJournal - From Good to Great

Last updated: 02/28/2021

In marketing a brand there are basically two forms of promotion: image based versus lead generation or direct response (direct marketing). I am sure you are very familiar with...

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Strengthen your competitive analysis strategy with social listening

Last updated: 02/27/2021

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means...

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7 Ways to Enter the Productivity Zone Faster and Focus Better

Last updated: 02/27/2021

Last night I planned out how I was going to spend today. My alarm was set, clothes laid out and meals were prepped. I had my priorities on my calendar. Of course, it’s very...

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4 Social Media Campaign Ideas to Help Your Med Spa Gain Traction

Last updated: 02/27/2021

It’s important to embrace social media marketing to extend the reach of your Med Spa. Technology keeps evolving today and your business has to align with the latest inbound...

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10 Tips to Jumpstart Your Video Content / PromoJournal - Taylor's Take

Last updated: 02/27/2021

There’s a misconception that creating video content is only attainable for a specific type of person. That they must have news anchor or public speaking experience, expensive...

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How To Build A Brand Community With Your Audiences

Last updated: 02/27/2021

Building a brand community is hard. In part, that’s due to many marketers confusing “audience” and “community.” While it’s important to build both, your brand community is the...

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Understanding the Difference of SEO and SEM

Last updated: 02/26/2021

Want to drive traffic to your site through the use of digital marketing? Trying to understand what the differences between SEO and SEM are? If you want to boost your online...

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SEO Mistakes That Will Waste Your Time And Money - Matt Sweetwood

Last updated: 02/26/2021

SEO Mistakes That Will Waste Your Time And Money If you run a business that offers digital marketing services to your client base, then you should be well aware of the...

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Upcycling and Recycling / PromoJournal - The Brand Protector

Last updated: 02/26/2021

As the promo products industry continues to rebound throughout the year, you’ll likely find yourself searching for ways to help your clients repurpose leftover 2020 merchandise....

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