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Debunking Digital Marketing

Debunking Digital Marketing

Digital has taken the world by storm, upending the world of traditional marketing. Driven by cheaper mobile handsets and the spread of wireless data networks, India's number of...

What Marketing Can Learn from Engineering - Advertising Week

What Marketing Can Learn from Engineering - Advertising Week

Working in the creative and marketing industries is thrilling.  We work at the cutting edge of new technologies and alongside immensely talented and creative thinkers.  We’re...

4 Practical Ways to Increase Sales Productivity | Mindtickle Inc.

4 Practical Ways to Increase Sales Productivity | Mindtickle Inc.

Today, sales reps spend only 23% of their time on core sales activities and direct engagement with buyers. They spend an increasing amount of time on administrative chores like...

Google Introduces Retail Search for Ecommerce Sites

Google Introduces Retail Search for Ecommerce Sites

Tools Google Introduces Retail Search for Ecommerce Sites A new tool for ecommerce stores brings Google technology to on-site search, helping shoppers find more relevant...

Do Your Marketing Metrics Show You the Full Picture?

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the...

How to improve visibility in retail by engaging your customers through gamification

How to improve visibility in retail by engaging your customers through gamification

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...

5 Effective Thought Leadership PR Tactics for Your Startup

5 Effective Thought Leadership PR Tactics for Your Startup

When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to point out how newsworthy their startup is....

How to Moderate a Discord Server for Business : Social Media Examiner

How to Moderate a Discord Server for Business : Social Media Examiner

Last Chance! Ends Mar. 25Get all the content from Social Media Marketing World. LEARN FROM THE PROS How to Moderate a Discord Server for Business by Corinna Keefe / March 23,...

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Is the term “distributor” outdated in the promotional products space? Arecent articlefrom the president and CEO of the Promotional Products Association, Dale Denham, suggests it...

3 ways marketers can connect with Gen Z consumers

3 ways marketers can connect with Gen Z consumers

Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing to secure their...

Superheroes and Sales Training Goals

Superheroes and Sales Training Goals

Many organizations and leaders know that they need sales training for their teams but if we ask them what their specific desired outcomes are they would be hard-pressed to tell...

What is Cornerstone Content - Meaning and Definition

What is Cornerstone Content - Meaning and Definition

Cornerstone content is essential to your website’s performance. Without it, you’ll experience less traffic, fewer inbound links and lower search rankings. The culmination of...