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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we're not just talking about businesses you can start. We’re also...

Customer experience for the modern marketer

Customer experience for the modern marketer

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to...

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...

Do Your Customers Trust Your AI? | 7wData

Do Your Customers Trust Your AI? | 7wData

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...

Why Having A User-First Approach to SEO Is Important

Why Having A User-First Approach to SEO Is Important

In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal:...

Magical World 3 Secrets Of Disney’s Marketing Strategies

Magical World 3 Secrets Of Disney’s Marketing Strategies

Disney’s centurial success isn’t just fortuitous—it is all about utilizing the right social media tools and finding the edge of the business. Established in 1923 by American...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

The marketing industry loves chasing buzzwords. Everybody knows at least one campaign that had awful ROI, didn’t have great reach yet won tons of awards because it sounded...

The Importance of Visual Content in Social Media Today

The Importance of Visual Content in Social Media Today

Long gone are the days when simply posting a text update on social media was enough to get you noticed. Now, you have to include stunning images or interesting graphics to earn...

The Power of Personas

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you...

How and why marketers are revisiting PPC campaign organization

How and why marketers are revisiting PPC campaign organization

Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have...

How to Print Accurate Color Across Packaging Substrates

How to Print Accurate Color Across Packaging Substrates

A digital color solution can help packaging printers understand brand color requirements and efficiently formulate, produce, and control packaging color on multiple...