Last updated: 01/09/2021
There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s...
Last updated: 01/09/2021
Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your...
Last updated: 01/09/2021
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your...
Last updated: 01/09/2021
So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand...
Last updated: 01/09/2021
Thinkers360 recently announced the release of our 2021 B2B Influencer Marketing Outlook Study As a follow-on from our 2021 B2B Thought Leadership Outlook Study, the purpose of...
Last updated: 01/08/2021
2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major...
Last updated: 01/08/2021
Back in the early 2000s, the idea of social media influencers was a new concept, somewhat untried and untrusted by brands. Bloggers were the first real internet stars, with...
Last updated: 01/08/2021
As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the...
Last updated: 01/08/2021
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while...
Last updated: 01/08/2021
Your brand reputation evolves over time as customers interact with and form a perception of your company. When brands give consumers reasons to trust their services, this trust...
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