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Do Your Marketing Metrics Show You the Full Picture?

Do Your Marketing Metrics Show You the Full Picture?

To provide a full view of marketing’s impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of marketing campaigns, the...

How to improve visibility in retail by engaging your customers through gamification

How to improve visibility in retail by engaging your customers through gamification

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...

5 Effective Thought Leadership PR Tactics for Your Startup

5 Effective Thought Leadership PR Tactics for Your Startup

When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to point out how newsworthy their startup is....

How to Moderate a Discord Server for Business : Social Media Examiner

How to Moderate a Discord Server for Business : Social Media Examiner

Last Chance! Ends Mar. 25Get all the content from Social Media Marketing World. LEARN FROM THE PROS How to Moderate a Discord Server for Business by Corinna Keefe / March 23,...

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Tell Me You’re a Distributor Without Telling Me / PromoJournal - The Brand Protector

Is the term “distributor” outdated in the promotional products space? Arecent articlefrom the president and CEO of the Promotional Products Association, Dale Denham, suggests it...

3 ways marketers can connect with Gen Z consumers

3 ways marketers can connect with Gen Z consumers

Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing to secure their...

Superheroes and Sales Training Goals

Superheroes and Sales Training Goals

Many organizations and leaders know that they need sales training for their teams but if we ask them what their specific desired outcomes are they would be hard-pressed to tell...

What is Cornerstone Content - Meaning and Definition

What is Cornerstone Content - Meaning and Definition

Cornerstone content is essential to your website’s performance. Without it, you’ll experience less traffic, fewer inbound links and lower search rankings. The culmination of...

7 Tips to Improve your Instagram Marketing Strategy

7 Tips to Improve your Instagram Marketing Strategy

Social media was just used as a medium to stay connected with people from across the globe. It has helped many people in staying in touch with their long-lost classmates....

Why Is Your Social Profile A Secret? / PromoJournal - Designer Patch

Why Is Your Social Profile A Secret? / PromoJournal - Designer Patch

One of the biggest deterrents for me to connecting with somebody (or a business) on social media is the lack of information they provide. This can be a lack of bio, a missing...

What is a Social Media Sentiment Analysis & How to Conduct One

What is a Social Media Sentiment Analysis & How to Conduct One

Social media can deliver an incredible boost for your business. We all know this. However, social media is also a force to be reckoned with, and, unless you have a team of...

5 Inexpensive Branding Strategies for Small Businesses - The Next Hint

5 Inexpensive Branding Strategies for Small Businesses - The Next Hint

5 Inexpensive Branding Strategies for Small Businesses March 21, 2022 Pinterest As a small business, you have to work hard to promote your brand to find new customers. With so...