Latest Articles


8 Content Marketing Ideas to Strengthen Your Bottom Line

Last updated: 01/09/2021

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s...

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10 Social Media Marketing Mistakes Businesses Must Avoid

Last updated: 01/09/2021

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your...

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10 Nonprofit Marketing Ideas for 2021 and Beyond

Last updated: 01/09/2021

Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your...

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Developing A New Brand Is More Than A Cool Logo

Last updated: 01/09/2021

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand...

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6 B2B Influencer Marketing Trends For 2021

Last updated: 01/09/2021

Thinkers360 recently announced the release of our 2021 B2B Influencer Marketing Outlook Study As a follow-on from our 2021 B2B Thought Leadership Outlook Study, the purpose of...

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Enterprise SEO in 2021: The Importance of Insights & Value of Action

Last updated: 01/08/2021

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major...

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Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)

Last updated: 01/08/2021

Back in the early 2000s, the idea of social media influencers was a new concept, somewhat untried and untrusted by brands. Bloggers were the first real internet stars, with...

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55 Compelling Social Media Marketing Statistics You Must Know in 2021

Last updated: 01/08/2021

As marketers, we know that brand growth is a numbers game. Even with brand awareness, there’s a number that can describe an increase or decrease in each KPI. However, the...

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7 Digital Marketing Trends of Focus for 2021

Last updated: 01/08/2021

With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while...

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How To Rescue A Negative Brand Reputation

Last updated: 01/08/2021

Your brand reputation evolves over time as customers interact with and form a perception of your company. When brands give consumers reasons to trust their services, this trust...

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