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11 conspiracy theories about search, Google and Big Tech

11 conspiracy theories about search, Google and Big Tech

Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth could be mixed up in...

How to keep your SEO clients engaged: 8 communication touchpoints

How to keep your SEO clients engaged: 8 communication touchpoints

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for...

Is Marketing Strategy Different from a Marketing Plan?

Is Marketing Strategy Different from a Marketing Plan?

Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...

What's the difference between a social media group and a social media group that works for you? Two little letters.

What's the difference between a social media group and a social media group that works for you? Two little letters.

It wasn't so much that the people who touched this community were the most valuable customers the organization had, eye-popping though those numbers were: Kelly was measuring...

Kagan: Companies must punch their way onto the metaverse map

Kagan: Companies must punch their way onto the metaverse map

The metaverse is becoming a very noisy place. It’s getting difficult for companies to be seen and heard. So, how can you raise volume of your approach and take advantage of the...

How To Do Digital Marketing in the Age of Privacy

How To Do Digital Marketing in the Age of Privacy

Have you ever had an online ad follow you for days on end? It appears as you're scrolling through social media, on the sidebars of your favorite news column, and above the...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The newest version of the Activision game, called Modern Warfare II, posted $1 billion in global sales in its first 10 days, beating the 15-day record set by the 2012 version,...

What the Next-Gen Marketing Cloud (and Naming) Means for You

What the Next-Gen Marketing Cloud (and Naming) Means for You

I have one of the best jobs here at Salesforce. I lead our amazing teams that build and bring our innovations to you across Marketing and Commerce Cloud. As we continue to...

5 Types of Content to Strengthen Your Marketing Strategy

5 Types of Content to Strengthen Your Marketing Strategy

By now, you likely know the power of content marketing. When you start producing valuable content on your company blog, podcast, or vlog, all the other forms of marketing and...

New Salesforce Service and Marketing Innovations Use Trusted Data and AI to Humanize Customer Interactions

New Salesforce Service and Marketing Innovations Use Trusted Data and AI to Humanize Customer Interactions

New Salesforce Service and Marketing Innovations Use Trusted Data and AI to Humanize Customer Interactions 83% of customers are more loyal to companies that provide consistent...

What the Metaverse Means for B2B Companies

What the Metaverse Means for B2B Companies

When asked how companies are keeping pace with digital transformation, just about any marketer will mention the metaverse. However, it is highly unlikely those marketers will...

5 Effective Thought Leadership PR Tactics for Your Startup

5 Effective Thought Leadership PR Tactics for Your Startup

When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to point out how newsworthy their startup is....