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How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be...

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently...

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

Create a Successful Marketing Campaign by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options...

Why Word of Mouth Is the Best Marketing Strategy

Why Word of Mouth Is the Best Marketing Strategy

Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Do you believe the hype that the recent iOS updates...

9 ways to become an SEO problem-solver

9 ways to become an SEO problem-solver

SEOis a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the...

Why the Smallest Acts of Leadership Are the Most Important

Why the Smallest Acts of Leadership Are the Most Important

In Taiwan, large classrooms aren't unusual. In fact, my first-grade class had 72 students. Each school day was divided into six periods. At the start of each period, the teacher...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

6 Types of Marketing Strategies for Your Small Business

6 Types of Marketing Strategies for Your Small Business

Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t...

Social Media Marketing for Your Businesses

Social Media Marketing for Your Businesses

That’s why social media marketing (SMM) is a great way to get the word out about your business. But what exactly is it, and how does it work? Social Media Marketing (SMM) is a...

How Successful Leaders Avoid Bad Morning Habits

How Successful Leaders Avoid Bad Morning Habits

Everyone talks about the morning routines of successful entrepreneurs and how every working professional should adopt the same habits to start their day well andincrease their...

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

5 Psychology-Based Ways to Make Customers Obsessed With Your Product

Entrepreneurs often think they must do whatever they can to satisfy their customers. But satisfied customers defect all the time, and if you want to derive competitive advantage...