Articles about marketing

Influencer Marketing Strategy Won't Work Without This One Key Ingredient

Last updated: 02/09/2021

The foundation for Influence on social media is followership. This tussle for followership has all but crippled the influencer marketing industry before it has fully taken off....

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How You Should Be Evaluating Your Content Marketing Success

Last updated: 02/06/2021

More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing Institute's 2021 report. This shouldn’t come...

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How the Best Leaders Rethink and Unlearn What They Know

Last updated: 02/06/2021

Many first-time entrepreneurs share a similar narrative: They stumbled upon a problem in need of solving and, against all kinds of odds, worked like crazy to come up with the...

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The Growing Risks of Digital Advertising, and How Brands are Fighting Back

Last updated: 02/05/2021

It’s no secret the pandemic that has banished us into the depths of our homes to share the company of our Netflix and our phones, spurring a digital boom. Though advertising...

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3 social media trends to watch in 2021 - PR Daily

Last updated: 01/29/2021

2020 is finally over, and for most that calls for a giant sigh of relief. Digital marketers hardly have had time to relax, though, as they started the year much like how they...

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How Marketing From Home Will Help Align Marketing and Sales

Last updated: 01/23/2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely,...

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How to build personalised experiences for all website visitors and boost your sales

Last updated: 01/21/2021

It’s no secret that personalisation can drive conversions and sales. But, it also requires very powerful technology, which makes it largely inaccessible to medium-sized...

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The Changes That Will Forever Transform How Entrepreneurs Operate in 2021

Last updated: 01/16/2021

We all can agree that 2020 was a wild ride, and while we faced rapid change, the reality is these changes were already coming. The chaos only hastened them.  For a lot of...

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How to Strategically Engage Your Audience to Expand Your Social Media Biosphere

Last updated: 01/12/2021

There are millions of social media users. There are over four billion daily internet users. These days it’s vital to business growth and longevity to have a social media...

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Social Media Collaboration: Easy Tips and Tools for Effective Teamwork

Last updated: 01/11/2021

If you work in a social media team, you probably know how challenging it can be to keep everyone on the same page. From managing schedules to getting things done – everything...

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