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Making the Best of Your Analytics Dashboards

Making the Best of Your Analytics Dashboards

Funny how time flies for technological choices. Back in 2015 I wrote about how selecting an analytics dashboard requires deep thought behind business operations to select a...

4 Ways to Find Your Target Audience On Social (& How to Reach Them)

4 Ways to Find Your Target Audience On Social (& How to Reach Them)

Social media marketers—who are you talking to? Or better yet, who do youthinkyou're talking to? If you don't have a clear answer, then it's likely everybody (and nobody). And...

5 Ways to Use Texting to Grow Your Sales and Marketing

5 Ways to Use Texting to Grow Your Sales and Marketing

You need customers' attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No...

Integrated Marketing: How SEO, Social & Blogs Help Each Other

Integrated Marketing: How SEO, Social & Blogs Help Each Other

Integrated Marketing: How SEO, Social & Blogs Help Each Other By Ann Smarty / Leave a Comment / June 20, 2022 SEO, social media, and blogging have had a long history together:...

How to Attribute Marketing Campaigns to Revenue

How to Attribute Marketing Campaigns to Revenue

A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...

5 Tips for Effective LinkedIn Marketing

5 Tips for Effective LinkedIn Marketing

Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and...

The Case for Agile Marketing Practices

The Case for Agile Marketing Practices

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a...

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...

Digital Marketing Mistakes Even Enterprise Businesses Make

Digital Marketing Mistakes Even Enterprise Businesses Make

Kristopher B. Jones is a serial entrepreneur and investor. Kris is the Founder of 2020 SEO Agency of the Year Finalist LSEO.com. Digital marketing can be a tough nut to crack,...

How marketing can grow business via the ‘missing middle’

How marketing can grow business via the ‘missing middle’

All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...

Why Your Marketing Agency Desperately Needs to Diversify Its Revenue

Why Your Marketing Agency Desperately Needs to Diversify Its Revenue

How does your marketing agency make its money? In our digital age, it seems that more and more agencies are focusing on specialized niches to address specific pain points,...

How to Create and Use Benchmark Reports in Content Marketing

How to Create and Use Benchmark Reports in Content Marketing

July 8, 2022 If you want to understand the quality and performance of your content, comparisons are critical. Content benchmark reports offer a way to evaluate against your past...