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3 ways marketers can connect with Gen Z consumers

3 ways marketers can connect with Gen Z consumers

Generation Z, or Gen Z, is quickly becoming one of the largest online consumer groups. If marketers aren’t paying attention, they could end up failing to secure their...

5 Commonly Overlooked Ways to Use Twitter to Help Grow Your Business

5 Commonly Overlooked Ways to Use Twitter to Help Grow Your Business

If I had to choose one social platform to grow my business, there is no question that Twitter would be my choice. The stories and experiences that have happened to me over the...

Stanford Psychologist: All Powerful Leaders Share This Mindset

Stanford Psychologist: All Powerful Leaders Share This Mindset

In good times, power can feel like a bit of a dirty word. We associate it with pushing people around, exercising unearned privileges, or just not being very nice. Because of...

8 Ways to Save Time on Social Media Marketing Management

8 Ways to Save Time on Social Media Marketing Management

Social Media Marketing Management Today: Do you feel like you spend too much time on social media marketing for your blog? You know you start early in the morning and before...

How to analyze your SEO competitors and find opportunities

How to analyze your SEO competitors and find opportunities

Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to...

Start structuring your privacy-focused SEM measurement plan now

Start structuring your privacy-focused SEM measurement plan now

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance...

Why Zero-Party Data is the New Secret Weapon for Brands

Why Zero-Party Data is the New Secret Weapon for Brands

If you’ve heard it once, you’ve heard it a thousand times. can help you streamline your business and reach new heights. But don’t get so hung up on big data that you overlook...

What Does Measuring Your Marketing Actually Mean?

What Does Measuring Your Marketing Actually Mean?

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The social media app that requires its users to take daily photos has skyrocketed in popularity, thanks in part to not being competitor Instagram. This week, BeReal made it to...

How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be...

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently...